Our Store

Welcome to shopmasons.com, your online resource for the trendy boutique clothing available at Masons, Northwest Arkansas’ favorite women’s boutique. Open for more than 25 years now, Masons began its journey as a modest kiosk selling quality leather goods. Now, we’re a leading retailer of trendy boutique clothing dedicated to helping women feel good by looking amazing. Women of every walk of life will enjoy their Masons selections; our Fayetteville clothing store boasts a wide selection of on-trend styles. Shop our online selection now, or visit us in person to discover all manner of contemporary treasures.


Why Shop Masons Over Other Fayetteville Clothing Stores?

  • Ours is the top destination for premium denim for men and women.
  • We’ve been named NW Arkansas’ Best Boutique 10+ times.
  • We are the largest freestanding boutique in the area.
  • We’re NW Arkansas’ oldest boutique at 25+ years old.
  • We’re your Top Rated Local® clothing boutique.


Helping Women Feel Great For More Than 25 Years

Every woman deserves to feel amazing, and Masons is doing what we can to make it simple to find stylish dresses, cute tops, a wide selection of name brand shoes, trendy accessories, and much more. We have a passion for providing quality, on-trend, and on-brand clothing. Whether you’re looking to overhaul your office wardrobe or are searching for a semi-formal evening dress for date night, the selection at our Fayetteville clothing boutique will not disappoint.

Visit us in person to discover why Masons is NW Arkansas’ favorite clothing boutique, and feel free to get in touch with us online with any questions.