A “fashion hangover” is a good way to describe what the fashion crowd of Northwest Arkansas is feeling right about now. Months and months of preparation all paid off this past week that was full of late night parties, fittings and runway shows that exceeded everyone’s expectations. NWA impressed everyone that took part in the…
In light of the coming Spring 2012 Season, we here at Masons thought it would be a great idea to start off with a photo shoot! When it came to styling the shoot, we found inspiration in some of the trends that are being seen for Spring 2012 such as, florals, pastels, colored denim, and…
Woody Allen’s newest film: Midnight in Paris, held the recurring theme of a “golden past”, and it came to play with the idea that any time period of the past was better than the current, standing most true in terms of fashion. In the film Owen Wilson (Gil) is the lead character who is a…
In 2009, celeb fashionista Nicole Richie joined forces with legendary jeweler Pascal Mouawad to launch an amazing line of accessories under the name of HOUSE OF HARLOW 1960. The brand is named after Nicole’s daughter, Harlow, and the brand’s aesthetic is inspired by the 1960’s and 70’s. From flower child to tribal, House of Harlow is…
This year at Masons we started posting a daily Christmas gift idea on our Facebook page into an album called 25 Days of Christmas: Masons Edition. We have so many gifting options at the store that we wanted to spread the word to help make your Christmas shopping easier. Below are a few of our…
It’s that time of year again and scarves are back and bigger than ever! Scarves are a small accessory that can make a big impact on any outfit, transforming your look. The biggest question that I get about scarves concern the different ways one can wear one. So I made this collage showing you six…
With Holidays around the corner, the Masons visuals team has re-vamped the two stores to get NWA excited for the upcoming season! At the Joyce location we created our winter wonderland by stringing a wide variety of Styrofoam balls at different lengths with fishing line to create the illusion of snow. To begin the process…
Masonistas are all abuzz! We can’t help coveting the new Waxed Finish Skinny jean that recently arrived. Using a special process, denim is treated with wax which is absorbed into the fibers giving them just a bit of shine and a very cool leather-like effect. They have an edgy down town vibe and definitely…
Of all the popular fall 2011 trends we’ve seen thus far, the menswear-inspired look is arguably the season’s hottest. But rather than taking it over the top-VMA-Gaga style, I can help put it into perspective and translate it to the rest of the population. From loafers and oxfords to suspenders and blazers, the androgynous look…
Hey NWA! My name is Courtney Bickel and I am an employee here at Masons. I am starting a pseudo- ‘Dear Abby’ segment for the Masons blog. My goal is to help you all find ways to amp-up your personal wardrobe with stylish tips and tricks and answer any of your fashion related questions! A…
